utting a quality magazine together is a dynamic, deadline-sensitive process that requires the editorial staff and the sales team to achieve a smooth, successful synergy. The editor and the sales manager are like two skilled conductors who cooperate closely to orchestrate everything related to the magazine, from conceptualisation through production to realisation. And enabling all these to happen are the magazine's other professional team players who - like the editor and sales manager - commit their hearts and minds to delivering a first-rate product for readers and advertisers alike.

The Making of a Magazine
The magazine synopsis is the start-line for every issue, mapping out the race ahead by discussing and deciding on the major and minor contents. The team then powers into action, progressively moulding the publication into being. Capable editors, writers, graphic designers and photographers get into gear, giving the magazine style and substance in equal measure. Ideas, words and pictures eventually become a highly readable publication that is more than just paper and ink - it's also passion and inspiration.

After the magazine is printed, it needs to reach our valued readers. The distribution network takes our fresh-from-the-press publications to the various points-of-sale, like news-stands, bookshops, convenience stores and petrol stations; while also mailing copies to our subscribers who enjoy the convenience and value-added incentives of our magazine subscription programme.